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Book Information
247 pages • paperback • 2 editions
ISBN/UID: 9780415357746
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 30 Jun 2006
Description
When we accept that advertisers and sponsors dictate athletic schedules, that success in sport is measured by revenue, that athletes' loyalties lie with their commercial agents instead of teams and that game rules exist to be tested and broken in ...
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247 pages • paperback
ISBN/UID: 9780415357746
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 30 Jun 2006
Description
When we accept that advertisers and sponsors dictate athletic schedules, that success in sport is measured by revenue, that athletes' loyalties lie with their commercial agents instead of teams and that game rules exist to be tested and broken in ...