Measure, Execute, Win: Avoiding Strategic Initiative Debacles and Knowing What Your Business Can and Can't Do Well by Alex Castro

Measure, Execute, Win: Avoiding Strategic Initiative Debacles and Knowing What Your Business Can and Can't Do Well

Alex Castro

168 pages 2019

3 editions

informative medium-paced
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There's no lack of good ideas in today's business world, yet 50% of them are doomed to failure. Executives will often greenlight a strategic initiative based on a business case and financial analyses alone, with no idea whether their company has t...

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