Corporate Reputation and Competitiveness by Rui Da Silva, Rosa Chun, Gary Davies

Corporate Reputation and Competitiveness

Rui Da Silva, Rosa Chun, Gary Davies

288 pages hardcover

2 editions

nonfiction business economics informative medium-paced
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This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity...

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