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222 pages • missing pub info (view editions)
ISBN/UID: 9781442257047
Format: Hardcover
Language: English
Publisher: Rowman & Littlefield Publishers
Edition Pub Date: Not specified
Description
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless ex...
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222 pages • missing pub info (view editions)
ISBN/UID: 9781442257047
Format: Hardcover
Language: English
Publisher: Rowman & Littlefield Publishers
Edition Pub Date: Not specified
Description
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless ex...