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The Activation Imperative: How to Build Brands and Business by Inspiring Action by William Rosen, Laurence Minsky

The Activation Imperative: How to Build Brands and Business by Inspiring Action

William Rosen, Laurence Minsky

222 pages missing pub info (view editions)

nonfiction business economics
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How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless ex...

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