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337 pages • hardcover • 1 edition
ISBN/UID: 9781466662421
Format: Hardcover
Language: English
Publisher: Business Science Reference
Edition Pub Date: 19 Aug 2014
Description
Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies ...
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337 pages • hardcover
ISBN/UID: 9781466662421
Format: Hardcover
Language: English
Publisher: Business Science Reference
Edition Pub Date: 19 Aug 2014
Description
Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies ...