Brand Management in Emerging Markets: Theories and Practices by Cheng Lu Wang, Wei Wang

Brand Management in Emerging Markets: Theories and Practices

Cheng Lu Wang, Wei Wang

337 pages hardcover

1 edition

nonfiction art business design economics
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Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies ...

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