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204 pages • missing pub info (view editions)
ISBN/UID: 9783639176209
Format: Paperback
Language: English
Publisher: VDM Verlag
Edition Pub Date: 03 July 2009
Description
This study provides insight into an important aspect of brand-oriented groups: perceived connectedness to brand users (PCBU). Based on theory and prior research, a new type of brand-oriented group, the brand collectivity, is introduced in this mon...
Community Reviews
Content Warnings
204 pages • missing pub info (view editions)
ISBN/UID: 9783639176209
Format: Paperback
Language: English
Publisher: VDM Verlag
Edition Pub Date: 03 July 2009
Description
This study provides insight into an important aspect of brand-oriented groups: perceived connectedness to brand users (PCBU). Based on theory and prior research, a new type of brand-oriented group, the brand collectivity, is introduced in this mon...
Community Reviews
Content Warnings