Behavioural Economics: Psychology, neuroscience, and the human side of economics by David Orrell

Behavioural Economics: Psychology, neuroscience, and the human side of economics

David Orrell

165 pages digital 2021

4 editions

nonfiction economics
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For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we ...

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