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Book Information
192 pages • paperback • 2 editions
ISBN/UID: 9781576877319
Format: Paperback
Language: English
Publisher: powerHouse Books
Edition Pub Date: 13 Jan 2015
Description
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of s...
Community Reviews
Content Warnings
192 pages • paperback
ISBN/UID: 9781576877319
Format: Paperback
Language: English
Publisher: powerHouse Books
Edition Pub Date: 13 Jan 2015
Description
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of s...
Community Reviews
Content Warnings