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490 pages • missing pub info (view editions)
ISBN/UID: 9781844800001
Format: Paperback
Language: English
Publisher: Cengage Learning
Edition Pub Date: 01 November 2009
Description
Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management a...
Community Reviews
Content Warnings
490 pages • missing pub info (view editions)
ISBN/UID: 9781844800001
Format: Paperback
Language: English
Publisher: Cengage Learning
Edition Pub Date: 01 November 2009
Description
Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management a...
Community Reviews
Content Warnings