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Book Information
329 pages • paperback • first pub 2010 • 14 editions
ISBN/UID: 9781408700037
Format: Paperback
Language: English
Publisher: Little, Brown
Edition Pub Date: Not specified
Description
Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.
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329 pages • paperback • 2010
ISBN/UID: 9781408700037
Format: Paperback
Language: English
Publisher: Little, Brown
Edition Pub Date: Not specified
Description
Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.