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Book Information
480 pages • hardcover • 1 edition
ISBN/UID: 9780080430638
Format: Hardcover
Language: English
Publisher: Pergamon
Edition Pub Date: 12 Mar 1998
Description
The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also ...
Community Reviews
Content Warnings
480 pages • hardcover
ISBN/UID: 9780080430638
Format: Hardcover
Language: English
Publisher: Pergamon
Edition Pub Date: 12 Mar 1998
Description
The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also ...
Community Reviews
Content Warnings