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Book Information
211 pages • paperback • first pub 1991 • 10 editions
ISBN/UID: 9780060517120
Format: Paperback
Language: English
Publisher: HarperBusiness
Edition Pub Date: 01 Jan 2006
Description
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which beg...
Community Reviews
Content Warnings
211 pages • paperback • 1991
ISBN/UID: 9780060517120
Format: Paperback
Language: English
Publisher: HarperBusiness
Edition Pub Date: 01 Jan 2006
Description
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which beg...
Community Reviews
Content Warnings