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Book Information
264 pages • hardcover • 2 editions
ISBN/UID: 9781138136946
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 26 Nov 2015
Description
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted custo...
Community Reviews
Content Warnings
264 pages • hardcover
ISBN/UID: 9781138136946
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 26 Nov 2015
Description
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted custo...
Community Reviews
Content Warnings