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304 pages • first pub 2009 (view editions)
ISBN/UID: 9780061669194
Format: Hardcover
Language: English
Publisher: Harper Business
Edition Pub Date: 24 February 2009
Description
Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they soun...
Community Reviews
Content Warnings
304 pages • first pub 2009 (view editions)
ISBN/UID: 9780061669194
Format: Hardcover
Language: English
Publisher: Harper Business
Edition Pub Date: 24 February 2009
Description
Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they soun...
Community Reviews
Content Warnings