Take a photo of a barcode or cover
370 pages • missing pub info (view editions)
ISBN/UID: 9780080969305
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 09 March 2011
Description
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist de...
Community Reviews
Content Warnings
370 pages • missing pub info (view editions)
ISBN/UID: 9780080969305
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 09 March 2011
Description
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist de...
Community Reviews
Content Warnings