For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

Marcus Collins

296 pages • missing pub info (view editions) user-added

nonfiction business economics psychology sociology technology
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Description

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share your vision. We all try t...

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