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Book Information
296 pages • digital • 5 editions user-added
ISBN/UID: None
Format: Digital
Language: English
Publisher: MacMillan Business
Edition Pub Date: 11 May 2023
Description
The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share your vision. We all try t...
Community Reviews
Content Warnings
296 pages • digital
ISBN/UID: None
Format: Digital
Language: English
Publisher: MacMillan Business
Edition Pub Date: 11 May 2023
user-added
Description
The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share your vision. We all try t...
Community Reviews
Content Warnings