Marketing in the Groundswell by Josh Bernoff, Charlene Li

Marketing in the Groundswell

Josh Bernoff, Charlene Li

131 pages hardcover

1 edition

nonfiction business economics informative medium-paced
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Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introducti...

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