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Book Information
131 pages • hardcover • 1 edition
ISBN/UID: 9781422129807
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 22 Jun 2009
Description
Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introducti...
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131 pages • hardcover
ISBN/UID: 9781422129807
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 22 Jun 2009
Description
Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introducti...