Priceless : The Myth of Fair Value by William Poundstone, William Poundstone
Priceless : The Myth of Fair Value

William Poundstone, William Poundstone

Priceless : The Myth of Fair Value

William Poundstone, William Poundstone

336 pages first pub 2010 (view editions)

nonfiction business psychology informative reflective slow-paced
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Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That...

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