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448 pages • hardcover • first pub 2000 • 1 edition
ISBN/UID: 9780471353997
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
"The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Ma...
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448 pages • hardcover • 2000
ISBN/UID: 9780471353997
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
"The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Ma...