Kellogg on Marketing by Philip Kotler, Alice M. Tybout, Dawn Iacobucci, Dawn Iacobucci
Kellogg on Marketing
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Philip Kotler, Alice M. Tybout, Dawn Iacobucci, Dawn Iacobucci
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Kellogg on Marketing

Philip Kotler, Alice M. Tybout, Dawn Iacobucci, Dawn Iacobucci

448 pages • first pub 2000 (view editions)

nonfiction business informative medium-paced
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"The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Ma...

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