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Book Information
684 pages • paperback • 1 edition
ISBN/UID: 9780198074120
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 13 Jan 2013
Description
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion manageme...
Community Reviews
Content Warnings
684 pages • paperback
ISBN/UID: 9780198074120
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 13 Jan 2013
Description
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion manageme...
Community Reviews
Content Warnings