Take a photo of a barcode or cover
—
Martin Lindstrom
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Book Information
256 pages • hardcover • first pub 2005 • 4 editions
ISBN/UID: 9780743267847
Format: Hardcover
Language: English
Publisher: Free Press
Edition Pub Date: Not specified
Description
Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain h...
Community Reviews
Content Warnings
—
Martin Lindstrom
256 pages • hardcover • 2005
ISBN/UID: 9780743267847
Format: Hardcover
Language: English
Publisher: Free Press
Edition Pub Date: Not specified
Description
Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain h...
Community Reviews
Content Warnings