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260 pages • first pub 2014 (view editions)
ISBN/UID: 9781137279309
Format: Hardcover
Language: English
Publisher: St. Martin's Press
Edition Pub Date: Not specified
Description
In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obs...
Community Reviews
Content Warnings
260 pages • first pub 2014 (view editions)
ISBN/UID: 9781137279309
Format: Hardcover
Language: English
Publisher: St. Martin's Press
Edition Pub Date: Not specified
Description
In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obs...
Community Reviews
Content Warnings