Harvard Business Review on Customer Relationship Management by C.K. Prahalad, Hill Sam, Chris Lederer, Patrica B. Ramaswamy, Jon R. Katzenbach

Harvard Business Review on Customer Relationship Management

C.K. Prahalad, Hill Sam, Chris Lederer, Patrica B. Ramaswamy, Jon R. Katzenbach

missing page info Add in missing page information paperback 2001

1 edition

nonfiction business informative medium-paced
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This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting...

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