Amazon Marketplace Dilemma: A Brand Executive's Challenge Growing Sales and Maintaining Control by Joseph Hansen, James Thomson

Amazon Marketplace Dilemma: A Brand Executive's Challenge Growing Sales and Maintaining Control

Joseph Hansen, James Thomson

156 pages paperback

1 edition

nonfiction business economics informative medium-paced
More Options

Read With Others

Book Information

Powered by AI (Beta)
Loading...

Description

Brand executives face two key questions in addressing the Amazon marketplace: 1.Will the brand be sold on the Amazon Marketplace? 2.If yes, then what distribution approach makes most sense for the brand? As we discuss throughout the book, the deci...

Show More

Community Reviews

Loading...

Content Warnings

Loading...