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Book Information
144 pages • paperback • first pub 2017 • 2 editions
ISBN/UID: 9780198749912
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 01 Aug 2017
Description
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy s...
Community Reviews
Content Warnings
144 pages • paperback • 2017
ISBN/UID: 9780198749912
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 01 Aug 2017
Description
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy s...
Community Reviews
Content Warnings