Thinking in New Boxes: A New Paradigm for Business Creativity by Alan Iny, Luc de Brabandere

Thinking in New Boxes: A New Paradigm for Business Creativity

Alan Iny, Luc de Brabandere

330 pages • hardcover • 1990

4 editions

nonfiction business psychology informative slow-paced
More Options

Read With Others

Book Information


Loading...

Description

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead...

Show More

Community Reviews

Loading...

Content Warnings

Loading...