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Book Information
636 pages • first pub 1999 • 1 edition
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
For undergraduate courses in Global International Marketing. Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The pa...
Community Reviews
Content Warnings
636 pages • 1999
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
For undergraduate courses in Global International Marketing. Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The pa...
Community Reviews
Content Warnings