Outside in: The Power of Putting Customers at the Center of Your Business by Kerry Bodine, Josh Bernoff, Harley Manning

Outside in: The Power of Putting Customers at the Center of Your Business

Kerry Bodine, Josh Bernoff, Harley Manning

272 pages • first pub 2012 (view editions)

nonfiction business informative slow-paced
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What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and pati...

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