Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers by John A. Larson, Bennett E. McClellan

Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers

John A. Larson, Bennett E. McClellan

197 pages missing pub info (view editions)

nonfiction business economics informative medium-paced
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Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consist...

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