MKTG: Principles of Marketing by Carl D. McDaniel, Joseph F. Hair Jr., Charles W. Lamb Jr.

MKTG: Principles of Marketing

Carl D. McDaniel, Joseph F. Hair Jr., Charles W. Lamb Jr.

432 pages • missing pub info (view editions)

nonfiction business economics informative medium-paced
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Description

MKTG 9 maximizes student effort and engagement and engagement by empowering them to direct their own learning, through a single, affordable course solution. MKTG 9 offers full coverage of course concepts through unique resources and features that ...

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