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Book Information
256 pages • hardcover • 3 editions
ISBN/UID: 9781324003137
Format: Hardcover
Language: English
Publisher: W. W. Norton & Company
Edition Pub Date: 29 Jun 2021
Description
Psychologists, economists, advertising and marketing mavens--for decades, they failed to register the power of narrative. Most scientists considered stories frivolous. Economists were knee-deep in theory. Marketers wanted to cut to the sales pitch...
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Content Warnings
256 pages • hardcover
ISBN/UID: 9781324003137
Format: Hardcover
Language: English
Publisher: W. W. Norton & Company
Edition Pub Date: 29 Jun 2021
Description
Psychologists, economists, advertising and marketing mavens--for decades, they failed to register the power of narrative. Most scientists considered stories frivolous. Economists were knee-deep in theory. Marketers wanted to cut to the sales pitch...
Community Reviews
Content Warnings