How to Write a Good Advertisement: A Short Course in Copywriting by Victor O. Schwab

How to Write a Good Advertisement: A Short Course in Copywriting

Victor O. Schwab

246 pages paperback 1980

7 editions

nonfiction business informative lighthearted slow-paced
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Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to actio...

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