Shareworthy: Advertising That Creates Powerful Connections Through Storytelling by Robin Landa, Greg Braun

Shareworthy: Advertising That Creates Powerful Connections Through Storytelling

Robin Landa, Greg Braun

264 pages missing pub info (view editions)

nonfiction business
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In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit--stories are ultimately what drive us to engage with brand...

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