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Alchemy by Rory Sutherland
Alchemy

Rory Sutherland

Alchemy

Rory Sutherland

372 pages digital 2019

32 editions

nonfiction business economics psychology funny informative reflective medium-paced
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HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his ...

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