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Book Information
208 pages • hardcover • first pub 2015 • 2 editions
ISBN/UID: 9781455548569
Format: Hardcover
Language: English
Publisher: Grand Central Publishing
Edition Pub Date: 06 Jan 2015
Description
This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax ...
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208 pages • hardcover • 2015
ISBN/UID: 9781455548569
Format: Hardcover
Language: English
Publisher: Grand Central Publishing
Edition Pub Date: 06 Jan 2015
Description
This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax ...