Fascinate: How to Make Your Brand Impossible to Resist by Sally Hogshead

Fascinate: How to Make Your Brand Impossible to Resist

Sally Hogshead

352 pages hardcover

5 editions

nonfiction business informative medium-paced
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Why is J germeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your b...

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