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272 pages • paperback • first pub 2017 • 3 editions
ISBN/UID: 9780252082597
Format: Paperback
Language: English
Publisher: University of Illinois Press
Edition Pub Date: 22 May 2017
Description
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as the...
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272 pages • paperback • 2017
ISBN/UID: 9780252082597
Format: Paperback
Language: English
Publisher: University of Illinois Press
Edition Pub Date: 22 May 2017
Description
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as the...