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188 pages • missing pub info (view editions)
ISBN/UID: 9780749456405
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 01 December 2009
Description
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more mate...
Community Reviews
Content Warnings
188 pages • missing pub info (view editions)
ISBN/UID: 9780749456405
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 01 December 2009
Description
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more mate...
Community Reviews
Content Warnings