Strategy: Process, Content, Context--An International Perspective by Ron Meyer, Bob de Wit

Strategy: Process, Content, Context--An International Perspective

Ron Meyer, Bob de Wit

1252 pages • first pub 1994 (view editions)

nonfiction business informative medium-paced
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Bob De Wit and Ron Meyer's innovative and extremely successful strategy text encourages critical and creative strategic thinking. By introducing articles from key strategists to present differing perspectives on each strategic issue covered, the a...

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