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224 pages • first pub 1998 (view editions)
ISBN/UID: 9781451603170
Format: Digital
Language: English
Publisher: Free Press
Edition Pub Date: 01 January 1998
Description
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and ...
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224 pages • first pub 1998 (view editions)
ISBN/UID: 9781451603170
Format: Digital
Language: English
Publisher: Free Press
Edition Pub Date: 01 January 1998
Description
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and ...