Blowing Up the Brand: Critical Perspectives on Promotional Culture by

Popular Culture and Everyday Life

Blowing Up the Brand: Critical Perspectives on Promotional Culture

338 pages hardcover

1 edition

nonfiction sociology challenging informative medium-paced
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This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performan...

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