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150 pages • first pub 1569 • 1 edition
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Four billion low-income consumers, a majority of the world s population, constitute the base of the economic pyramid (BOP). New empirical measures of their aggregate purchasing power and behavior as consumers suggest significant opportunities for ...
Community Reviews
Content Warnings
150 pages • 1569
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Four billion low-income consumers, a majority of the world s population, constitute the base of the economic pyramid (BOP). New empirical measures of their aggregate purchasing power and behavior as consumers suggest significant opportunities for ...
Community Reviews
Content Warnings