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368 pages • first pub 1996 (view editions)
ISBN/UID: 9780071398718
Format: Paperback
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: Not specified
Description
To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. Rick Crandall debunks these myths in Marketing Your Services, a grassroots guide to marketing...
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368 pages • first pub 1996 (view editions)
ISBN/UID: 9780071398718
Format: Paperback
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: Not specified
Description
To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. Rick Crandall debunks these myths in Marketing Your Services, a grassroots guide to marketing...