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James Mathewson / Frank Donatone / Cynthia Fishel Mathewson / Donatone / Fishel
177 pages • first pub 2010 (view editions)
ISBN/UID: 9780137004201
Format: Paperback
Language: English
Publisher: IBM Press
Edition Pub Date: Not specified
Description
How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Reader...
Community Reviews
Content Warnings
—
James Mathewson / Frank Donatone / Cynthia Fishel Mathewson / Donatone / Fishel
177 pages • first pub 2010 (view editions)
ISBN/UID: 9780137004201
Format: Paperback
Language: English
Publisher: IBM Press
Edition Pub Date: Not specified
Description
How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Reader...
Community Reviews
Content Warnings