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Book Information
400 pages • paperback • 2 editions
ISBN/UID: 9781873150894
Format: Paperback
Language: English
Publisher: Channel View Publications
Edition Pub Date: 21 Dec 2004
Description
This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination colla...
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400 pages • paperback
ISBN/UID: 9781873150894
Format: Paperback
Language: English
Publisher: Channel View Publications
Edition Pub Date: 21 Dec 2004
Description
This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination colla...