Making the Complex Compelling: Creating High-Performance Marketing in the Life Sciences by David Chapin

Making the Complex Compelling: Creating High-Performance Marketing in the Life Sciences

David Chapin

210 pages 2015

1 edition

informative medium-paced
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Why is so much life science marketing so bad? It’s a challenging question--and the best response may be to ask another: How do you turn the complexity of scientific and biopharma information, processes, and data into compelling, high-performance m...

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