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Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling by Jay Baer, Darren Root

Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling

Jay Baer, Darren Root

1 hour, 18 minutes first pub 2014 (view editions) user-added

nonfiction business informative medium-paced
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Description

Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, custome...

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