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832 pages • first pub 1967 (view editions)
ISBN/UID: 9780133856460
Format: Hardcover
Language: English
Publisher: Pearson
Edition Pub Date: 30 December 2014
Description
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive edge, they need a textbook that reflects ...
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832 pages • first pub 1967 (view editions)
ISBN/UID: 9780133856460
Format: Hardcover
Language: English
Publisher: Pearson
Edition Pub Date: 30 December 2014
Description
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive edge, they need a textbook that reflects ...
Community Reviews
Content Warnings