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254 pages • missing pub info (view editions)
ISBN/UID: 9780415667333
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: Not specified
Description
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not ...
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254 pages • missing pub info (view editions)
ISBN/UID: 9780415667333
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: Not specified
Description
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not ...