The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

Robert W. Bly

368 pages paperback 1985

7 editions

nonfiction business informative slow-paced
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Description

A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.

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